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The brand’s ‘natural teeth whitening’ and ‘dazzle from first application’ language have raised red flags.
December 10, 2024
By: Lianna Albrizio
Associate Editor
The BBB National Programs’ National Advertising Division (NAD) is asking GuruNanda, LLC to discontinue “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products per challenges brought on by Procter & Gamble. GuruNanda will reportedly appeal the NAD’s decision regarding its “natural teeth whitening” claim. Natural Teeth Whitening GuruNanda claims on its pulling oil labels and website that the oils offer “n...
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